If you’re unfamiliar with the concept of a Prospective Client Interview, it’s an opportunity for me to ask questions to get to know the prospective client and their practice better. By the end of our questions and answers, I’m typically able to present one or more solutions. I aim to impart value during this meeting even if my solutions aren’t the right fit.
As the prospective client and I got talking during this recent meeting, she told me in her own words about how she’s interested in alternative business models, innovation in professional practice, unconventional yet smart marketing, and educating prospects with useful information.
Music to my ears!
Like Winston Churchill, Albert Einstein, Steve Jobs, and other great thinkers… I subscribe to the philosophy that doing the same stuff that everyone else does leads to mediocrity. That’s why I offer marketing options to make clients stand out. So I think this person and I are on the same page.
Her motivation is sincere: she sees a need and wants to help people.
People appreciate helpful information, especially when it’s not easily available. Being the source builds your brand and a positive reputation.
Plus, have you ever noticed that the word “authority” stems from “author”?
Authoring a book is a sure-fire way to build authority in an area because you literally “wrote the book on it”. As the source of quality information, you become a go-to leader in your field. Think: consistent leads, a growing referral network, and greater ease in converting prospects.
There are many benefits to having a book and various ways to do it. If you sell your book, you even set yourself up with a passive revenue stream.
Wanting to do something, but not having the time to do it is a common theme among my prospective clients. Delivering their professional services is the best use and highest value of their time, so I understand why they don’t seem to get around to these important projects.
That’s why they’re thrilled to learn I can do these projects on their behalf. It just so happens that I offer an Authority Marketing program, which is an easy way to get books and other information products done.
This is a substantial resource to help professionals in law, finance, health, and more get to where they want to go. It focuses on mindset and gives practical tips to get started.
The Big Picture Guide To Building Your Dream Practice is the product of a lot of effort, and a lot of people both knowingly and unknowingly helped me publish it. If you purchase a copy, not only will it be a worthwhile read, but you may even see your name in print.
Hop over to Amazon or Kindle to get a copy. I think you’ll find it a good use of your time.
Founder & CEO
Proven Marketing for Professionals Inc.