The reality is that those who work on their businesses end up building better and more profitable enterprises over time. Here’s an example…
A friend recently shared his experience of trying RingCentral. RingCentral is a big provider of cloud-based communications, including VoIP (Voice over Internet Protocol), for businesses.
He was having problems with the service and decided to explore other options. When he consulted a “tech guy”, he said to my friend:
“You’re using RingCentral? Anyone who knows anything about VoIP knows that RingCentral has spotty service and that [competitor’s name that I can’t remember] delivers the best quality.”
So my friend switched to the competitor.
In other words, RingCentral did the best job of targeting him, communicating a message that resonates, and showing up in the right places until he was ready to buy.
Fortunately for other businesses with quality services, there are people like my friend who continue to look for better service and are willing to go through the hassle of switching systems to get it. There are far more people who become complacent, though.
Most professionals who own private practices don’t do marketing at all. Maybe they got tangled up in a scheme at some point that burned through their budget without delivering results, and decided not to go near marketing again. Or maybe they just don’t see the advantages of investing in their own marketing education and testing systems that are known to work for others.
One of the best things you can do for your practice and your financial future is commit yourself to learning and doing superior marketing. That’s the truth.
In fact, I’ll take it a step further: As professionals who offer the perfect service to a select group of people, we owe it to that select group of people to do marketing that helps them find us.
If you’re ready to start this process and work on your business instead of in it, email Hello@CatherineCrosbie.com to schedule a complimentary initial consultation. After some high-level fact-finding, we’ll talk about appropriate strategies, how other people are using them successfully, and how you can use them successfully, too.
Email Hello@CatherineCrosbie.com today.
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