Catherine’s Story

About Catherine Crosbie

I used to be the in-house marketing director for a small personal injury law firm in St. John’s, Newfoundland and Labrador. During these three years, we increased our target intake by 94%, which enabled my employer to sell the practice. This gave me the opportunity to help lawyer clients across North America with their marketing systems so they could build their dream practices — without the risk, expense, and hassle of hiring an in-house marketing director. I established Proven Marketing for Lawyers Inc. in 2016 and soon started receiving requests from owners of other professional practices. In late 2018, I changed the company name to Proven Marketing for Professionals Inc. Now, I work with professionals in law, finance, health, and more. I’m Canada’s only education-based marketing consultant exclusively for professionals.

Our Purpose

I believe that small business ownership offers incredible opportunity. With the right mindset and systems, it enables owners to control their own lives and create a business that serves their lifestyle, not the other way around. It gives professionals the chance to create their “perfect practice” and a means to truly “have it all” – prosperity, autonomy, gratification, and time. This is attainable for almost anyone regardless of gender, background, age, or orientation. The purpose of Proven Marketing for Professionals Inc. is to help professionals build their dream practices so that they can live their own versions of success and design their lives their way.

Our Mission

Our mission is to provide marketing support to professionals through consulting, operations, and training so they may build their dream practices. Our “magnificent mission” is to be the best marketing resource for owners of small professional practices in Canada.

Our Core Values

  • We treat everyone with respect
  • We show up prepared
  • We are always learning
  • We do the right thing
  • We do what we say we’ll do
  • We find opportunity in challenge
  • We educate as we advise
  • We are result-driven


Click this link to learn more about Catherine, Proven Marketing for Professionals Inc., and how to get better marketing results.


I have had the privilege to work with Catherine for the last two years and in an environment that was unlike any work that she been engaged in previously. To my delight, although not surprisingly, she not only adapted quickly to this new experience but excelled at both creating and marketing our message, often in a creative and unique way. Our whole team began to look to Catherine as the “go to” expert for our messaging and marketing strategy. Catherine is a keen observer, listener and collaborator with the ability to use these and other valuable tools to push and extend boundaries. I have been 100% satisfied with both her professional engagement and results and for that reason, I highly recommend Catherine as an essential asset for your business development.
Robert Lundrigan
Political Campaign Manager