My Story

About Catherine Crosbie

I used to be the in-house marketing director for a small personal injury law firm in St. John’s, Newfoundland and Labrador. During these three years, we increased our target intake by 94%, which enabled my employer to sell the practice. This gave me the opportunity to help lawyer clients across North America with their marketing systems so they could build their dream practices — without the risk, expense, and hassle of hiring an in-house marketing director. I established Proven Marketing for Lawyers Inc. in 2016 and soon started receiving requests from owners of other professional practices. In late 2018, I changed the company name to Proven Marketing for Professionals Inc. Now, I work with professionals in law, finance, health, and more. I’m Canada’s only education-based marketing consultant exclusively for professionals.

My Purpose

I believe that small business ownership offers incredible opportunity. With the right mindset and systems, it enables owners to control their own lives and create a business that serves their lifestyle, not the other way around. It gives professionals the chance to create their “perfect practice” and a means to truly “have it all” – prosperity, autonomy, gratification, and time. This is attainable for almost anyone regardless of gender, background, age, or orientation. The purpose of Proven Marketing for Professionals Inc. is to help professionals build their dream practices so that they can live their own versions of success and design their lives their way.

My Mission

My mission is to provide marketing support to professionals through consulting, operations, and training so they may build their dream practices. My “magnificent mission” is to be the best marketing resource for owners of small professional practices in Canada.

My Core Values

  • I treat everyone with respect
  • I show up prepared
  • I never stop learning
  • I do the right thing
  • I do what I say I’ll do
  • I find opportunity in challenge
  • I educate as I advise
  • I am result-driven


Click this link to learn more about me, Proven Marketing for Professionals Inc., and how to get better marketing results.


I am a personal injury lawyer in Philadelphia and I participate in a national lawyer marketing group of which Catherine Crosbie is also a member. She and I have participated in this group for several years. I have seen Catherine’s marketing programs and her contributions to the law firm by whom she is employed and have been extremely impressed. She has shared some of these with the marketing group as part of her presentations to the group. I have been so impressed that I have utilized many of her ideas in my own marketing campaigns. I am sure she would contribute greatly to any professional office marketing position or program.
Stuart A. Carpey
Owner / Carpey Law