Catherine’s Story

About Catherine Crosbie

Catherine Crosbie used to be the in-house marketing director for a small personal injury law firm. In the three years that she was marketing director, she increased target intake by 94%. During that process, her employer never had to worry about business development because there was always an ever-increasing number of cash flow cases. With a great team, he was able to take more time away from the office. He pursued other interests, spent more time with family, and traveled the world. In 2016, he achieved his goal of selling his practice. That’s when Catherine decided to start her company Proven Marketing for Professionals Inc. to help lawyers and other professionals in law, finance, and health build their dream practices— without the risk, hassle, and expense of hiring an in-house marketing director. Proven Marketing for Professionals Inc. offers practice-building training, consulting, and operations. It is Canada’s only education-based marketing consultancy exclusively for professionals.

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Our Purpose

At Proven Marketing for Professionals Inc., we believe that small business ownership offers incredible opportunity. With the right mindset and systems, it enables owners to control their own lives and create a business that serves their lifestyle, not the other way around. It gives professionals the chance to create their “perfect practice” and a means to truly “have it all” – prosperity, autonomy, gratification, and time. This is attainable for almost anyone regardless of gender, background, age, or orientation. The purpose of Proven Marketing for Professionals Inc. is to help professionals build their dream practices so that they can live their own versions of success and design their lives their way.

Our Mission

Our mission is to provide marketing support to professionals through consulting, operations, and training so they may build their dream practices. Our “magnificent mission” is to be the best marketing resource for owners of small professional practices in Canada.

Our Core Values

  • We treat everyone with respect
  • We show up prepared
  • We are always learning
  • We do the right thing
  • We do what we say we’ll do
  • We find opportunity in challenge
  • We educate as we advise
  • We are result-driven

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As someone who is responsible for writing a law firm newsletter, I always turn to Catherine’s publications for great ideas. Her newsletters are not only relevant and informative, they are also heartfelt and genuine. I love the way they incorporate their lives outside of the office; it really gives the reader a sense of who they are dealing with. Catherine is an amazing author, produces awesome newsletters and press releases, and is an all-around great person who is highly organized and insightful. She will do wonders for any firm and I am proud to say I have used her guidance.
Anneke Godlewski
Director of Marketing & Communications / Charles E. Boyk Law Offices, LLC