Catherine’s Story

About Catherine Crosbie

Catherine Crosbie used to be the in-house marketing director for a small personal injury law firm. In the three years that she was marketing director, she increased target intake by 94%. During that process, her employer never had to worry about business development because there was always an ever-increasing number of cash flow cases. With a great team, he was able to take more time away from the office. He pursued other interests, spent more time with family, and traveled the world. In 2016, he achieved his goal of selling his practice. That’s when Catherine decided to start her company Proven Marketing for Professionals Inc. to help lawyers and other professionals in law, finance, and health build their dream practices— without the risk, hassle, and expense of hiring an in-house marketing director. Proven Marketing for Professionals Inc. offers practice-building training, consulting, and operations. It is Canada’s only education-based marketing consultancy exclusively for professionals in private practice.

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Our Purpose

At Proven Marketing for Professionals Inc., we believe that small business ownership offers incredible opportunity. With the right mindset and systems, it enables owners to control their own lives and create a business that serves their lifestyle, not the other way around. It gives professionals the chance to create their “perfect practice” and a means to truly “have it all” – prosperity, autonomy, gratification, and time. This is attainable for almost anyone regardless of gender, background, age, or orientation. The purpose of Proven Marketing for Professionals Inc. is to help professionals build their dream practices so that they can live their own versions of success and design their lives their way.

Our Mission

Our mission is to provide marketing support to professionals through consulting, operations, and training so they may build their dream practices. Our “magnificent mission” is to be the best marketing resource for owners of small professional practices in Canada.

Our Core Values

  • We treat everyone with respect
  • We show up prepared
  • We are always learning
  • We do the right thing
  • We do what we say we’ll do
  • We find opportunity in challenge
  • We educate as we advise
  • We are result-driven

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As the managing member of a small but national New York based law firm, I have had the opportunity to work with numerous professionals, advisors and consultants regarding law firm business development and marketing. Over the past number of years I have had the opportunity to directly work with Catherine Crosbie, participate in private conferences and events where our firm gained insights into the direct response client development strategies, programs and organic efforts that Catherine developed and utilized in building Ches Crosbie Barristers and, in many instances, adapt these strategies for our own law firm. For those interested in building a successful law firm practice that they are proud of - one that is honest and genuine in the commitment and promises that they make to their valued clients and one that is focused on building enduring long-term client relations - Catherine Crosbie and the consulting services that she offers represent the very best in the legal industry and a rare opportunity if you get to work with her.
Charles N. Internicola
Owner / The Internicola Law Firm, PC