Catherine’s Blog

Those With The Greatest Number Of Engaged Followers Will Achieve Faster Recoveries In my previous blog post, I explained three key marketing lessons that the pandemic taught us. One of the lessons was, “Those with the greatest number of engaged followers will achieve faster recoveries.” I’m not talking about social […]

No one can deny that professional practices faced significant challenges in 2020. The circumstances were hard on many. Like all difficult situations, there’s a lot we can learn from last year. Here are three key marketing lessons from 2020… Three Key Marketing Lessons From 2020 #1: In general, and especially during […]

I’ve written about personality-based branding before. Recently, I introduced the idea of personal branding. It can be easy to confuse the two, so what’s the difference? Personality-Based Branding Personality-based branding is a strategy that businesses use to differentiate themselves in the marketplace. It’s about sharing the owner’s ideas, values, and […]

Backlinks And SEO If you know anything about Search Engine Optimization (SEO), you know that adding quality content to your website is the first step in getting better exposure on search engines like Google. You may also know that SEO is a deep topic and there are many different factors […]

Yellowstone National Park is a wilderness area located mostly in Wyoming. People killed off wolves in the area in the 1920s, but reintroduced the species in the 1990s to restore balance to the natural environment. Researchers who studied the wolves that were introduced have many stories to tell… One such […]