Catherine’s Blog

April 14, 2021

What To Do? Where To Start?

Managing Setbacks And Opportunities I recently had the pleasure of meeting a local business owner who, like many others, is managing the impact that Covid-19 has had on her business. In addition to managing this setback, she has ambitions to grow her business beyond pre-Covid revenues. Her repeat business used […]
April 13, 2021

Stand Out With Key Messages

Proven Marketing for Professionals Inc. turned 5 years old in February of 2021. Reflecting on the last 5 years makes me very grateful. I’m grateful for the thought leadership that has helped me build this business. I’m grateful for clients who, especially early on, placed their trust in me. And […]
January 28, 2021

How Professional Practices Can Achieve Faster Recoveries

Those With The Greatest Number Of Engaged Followers Will Achieve Faster Recoveries In my previous blog post, I explained three key marketing lessons that the pandemic taught us. One of the lessons was, “Those with the greatest number of engaged followers will achieve faster recoveries.” I’m not talking about social […]
January 10, 2021

Key Marketing Lessons From 2020

No one can deny that professional practices faced significant challenges in 2020. The circumstances were hard on many. Like all difficult situations, there’s a lot we can learn from last year. Here are three key marketing lessons from 2020… Three Key Marketing Lessons From 2020 #1: In general, and especially during […]
December 31, 2020

Personal Branding Versus Personality-Based Branding

I’ve written about personality-based branding before. Recently, I introduced the idea of personal branding. It can be easy to confuse the two, so what’s the difference? Personality-Based Branding Personality-based branding is a strategy that businesses use to differentiate themselves in the marketplace. It’s about sharing the owner’s ideas, values, and […]