Catherine’s Blog

May 4, 2020

How To Write For Websites

A client recently asked me for feedback on an article that he commissioned for his website. Specifically, he wanted to know whether the article would add SEO value to his website. If you don’t know what SEO is, it stands for Search Engine Optimization. Content that is optimized for search, […]
April 22, 2020

How To Do Marketing In A Slow Economy

It’s mid-April 2020. Over one month ago, political leaders shut down economies around the world and asked people to stay home in effort to flatten the curve of the COVID-19 pandemic. Unprecedented restrictions on consumer behaviour and a climate of fear has created a depressed economy that will struggle to […]
April 4, 2020

Adapt To Succeed In A Post-COVID-19 Reality

Reason To Be Optimistic It’s stressful to be in the middle of a global pandemic! Here in Nova Scotia, Canada, we’re still in a State of Emergency in early April 2020. Many businesses are mandated to stay closed for the foreseeable future, and the news media have been reporting all […]
March 30, 2020

Opportunities For Entrepreneurs During Turbulent Times

No More Opportunities For Entrepreneurs…? The first few days of the COVID-19 pandemic were dizzying. Conditions in Europe were worsening, the virus was spreading throughout the United States, and the first few cases had arrived in Canada. That’s when the economy started to shut down. First massage and other physical […]
March 25, 2020

Marketing Fundamentals In A COVID-19 Economy

A few weeks ago, a local business person reached out an invited me to facilitate conversations about marketing for a MeetUp group for entrepreneurs. I’m always interested in meeting new people and sharing ideas, so naturally, I agreed to participate in the event. Originally, the topic of the MeetUp was […]