Catherine’s Blog

January 10, 2019

Marketing Lessons From A Local Farmer’s Market Conflict

I recently read a CBC article about my hometown of St. John’s, Newfoundland and Labrador. I find it so ridiculous that I had to share the details. Basically, there’s a woman who started the Night Market in St. John’s last year. She attracted local food and craft vendors every Thursday […]
January 2, 2019

What Are Your Realms?

I recently read a great article written by my friend Ben Glass. Basically, it’s about how to be happy. Many years ago, Ben struggled to build his law practice. After discovering and applying proven marketing, he has built two incredible businesses which enable him to provide more than enough emotional […]
January 2, 2019

A Worthy New Year Resolution

New Year Resolutions are a funny thing. Often, we think of them as goals – something to achieve for a moment in time.  Eat clean. Run a marathon. Visit Tuscany… Then what? It’s great to achieve goals, but unless they’re designed as building blocks for a sustainable big picture, they’re […]
January 2, 2019

What’s your PURPOSE?

I’ve mentioned before that I’m a member of a local growth accelerator program. The thing is, in order to accelerate your business growth, you have to know the PURPOSE of your business. In other words, you have to know why your business exists and how it is meaningful to clients or […]
December 13, 2018

Big News For Professionals!

Boy, a lot has happened in the last few years… Here’s The Story About six years ago, I started working at Ches Crosbie Barristers. In the three years that I was Marketing Director, we increased our target intake by 94%, enabling my employer (aka my father) to sell his practice. […]