Catherine’s Blog

March 13, 2018

Hitting The Refresh Button

I created Proven Marketing for Professionals Inc. in February 2016. After I started working with my first couple of clients, I realized I had a marketing consultancy… with no marketing assets! I had to get cracking. I had also planned to publicly launch my business at an upcoming conference. That […]
March 13, 2018

You Can Be Remarkable, Or Fade…

It’s generally accepted that there are five pillars of marketing. They include web, broadcast, print, direct-mail, and community. Your respective marketing efforts usually belong to one of these pillars. To my mind, there’s a sixth emerging pillar which I call service. But I’m not just talking about giving good service […]
February 20, 2018

Need Help With Marketing Implementation? I Got Your Back

Initial consultations with new clients are always kind of fun. I enjoy talking to people about their goals, peeking inside their marketing systems, and finding creative solutions. But one of my clients with whom I had an initial meeting in the fall was so full of ideas that I didn’t […]
February 20, 2018

6 Tips For Better Website Marketing

Lately I’ve received a number of inquiries about how to improve client websites. Indeed, your website is an essential marketing asset, and it’s in your interest to see that it’s performing. That’s why I’m going to share a few tips with you. But first, I want to make sure we’re […]
February 20, 2018

How To Go From Good To Great

I recently read Good to Great by Jim Collins. It’s a book about why some publicly traded companies make the leap from good to great, and others don’t. It’s packed with loads of fascinating information. I’d like to share with you a powerful business analogy called the Flywheel Concept. Imagine […]