Catherine’s Blog

April 17, 2018

What Lawyers And Other Professionals Can Learn From Political Marketing

My dad is running to be leader of a major political party in Newfoundland and Labrador. Naturally, I’ve been helping out his campaign with political marketing. I must admit it’s been an eye-opening experience… You see, my dad is a great candidate. He’s one of the few people who is […]
April 17, 2018

This Story Shows That You CAN Have It All

I’m fortunate to have a few trusted advisers in my life. A few weeks ago, I was out for coffee with one of them, a woman named Janet… Janet is from a small town in the Atlantic provinces. After graduating from high school, she got a secretary’s certificate and started […]
March 13, 2018

Don’t Make The Mistake Of Having A Lackluster Message

Someone recently asked me, “What’s the biggest lawyer marketing mistake you see?” That’s a difficult question to answer because truth be told, there are a lot of mistakes. However, one marketing oversight that seems to stand out is having a lackluster message… Usually when people decide to market their practices, […]
March 13, 2018

Outside-The-Box Marketing To Start Building Your Dream Practice

My last blog post was about my friend Ben Glass and his feeling of moral obligation to help his perfect clients find him. When he started learning about proven marketing strategies and, more importantly, implementing them for Ben Glass Law, the struggle started slipping away. It was replaced by more […]
March 13, 2018

A Moral Obligation To Market Your Practice

Two questions: Do you believe you provide excellent legal services? (Hopefully you say yes… If not, marketing is the least of your worries.) Do you believe there are people in your community for whom you would be the best lawyer? (Again, hopefully the answer is yes… you should believe in […]