Catherine’s Blog

August 28, 2018

Your 10-Point Lawyer Marketing Checklist

Most of the lawyers I know have one of two mindsets when it comes to marketing. Lawyers with the first mindset believe that if they keep doing good work, clients will come. When they have adequate revenue, they look around and think to themselves, “If everyone else is using billboards and […]
July 26, 2018

A Quick-Start Guide To Getting Reviews

Consumer reviews aren’t going away. In fact, they’re becoming more important. For example, your findability on the internet is largely influenced by your number of positive reviews. Furthermore, in our New Economy where so many businesses, products, and services look and sound the same, we can rely on consumer experiences […]
July 17, 2018

This Politician’s Marketing Priorities May Surprise You, But They’re Bang On!

My dad has always been motivated to make a meaningful difference in people’s lives. A few short years into his law practice he helped his first personal injury client. She was a young girl who was struck by a vehicle while riding her bicycle and suffered from traumatic brain injury […]
July 17, 2018

Get Ready For Big Changes In Internet-Marketing

I’m writing this article after returning home from Seattle, WA where I attended my first-ever MozCon. If you’ve never heard of MozCon before, it’s a world-class three-day internet-marketing conference where people who work in Search Engine Optimization (SEO), web development, small business, big business, and agencies congregate to discover the […]
May 30, 2018

How We Nearly Doubled Our Target Intake In 3 Years

I was recently interviewed by Chris Mullins, aka the Phone Sales Doctor for law firms, on her regular broadcast called the Expert Interview Series. One of the questions she asked me was, to what do you attribute the intake growth of Ches Crosbie Barristers? People have asked me this question […]