Catherine’s Blog

You may have heard about the new Facebook update. It impacts how businesses should be using the social medium. Basically, from now on Facebook will discourage passive engagement, like watching videos and reading articles. In Mark Zuckerberg’s words, it will encourage “meaningful engagement between people”. That means we’ll be seeing […]

I was always taught that multi-tasking was an important skill. Like, everyone should be able to make a pot of soup, take a high-stakes business call, and watch a 2-year-old at the same time. You know what happens when you actually try to do that? You either burn your hand […]

A lot of people think that marketing is all about creating new stuff. New ideas, new campaigns, new slogans, new websites… That’s a lot of work, it’s risky, and it’s not always necessary. More often than not, the best way to get better results and to generate more profit is to […]

  People sometimes ask me, “What’s the one most important thing I should do to get more clients?” I wish I could give them the answer they’re looking for. But the truth is, there is no “one thing”. Like it or not, it takes a bunch of different things working […]

I recently traveled to Toronto to exhibit at the Ontario Trial Lawyer Association’s fall conference. My boyfriend, who kindly offered to come and help me, made fun of me on the flight over… He wanted to watch a movie but forgot his headphones. I was working, so I offered him […]