Catherine’s Blog

Lately I’ve received a number of inquiries about how to improve client websites. Indeed, your website is an essential marketing asset, and it’s in your interest to see that it’s performing. That’s why I’m going to share a few tips with you. But first, I want to make sure we’re […]

I recently read Good to Great by Jim Collins. It’s a book about why some publicly traded companies make the leap from good to great, and others don’t. It’s packed with loads of fascinating information. I’d like to share with you a powerful business analogy called the Flywheel Concept. Imagine […]

You may have heard about the new Facebook update. It impacts how businesses should be using the social medium. Basically, from now on Facebook will discourage passive engagement, like watching videos and reading articles. In Mark Zuckerberg’s words, it will encourage “meaningful engagement between people”. That means we’ll be seeing […]

I was always taught that multi-tasking was an important skill. Like, everyone should be able to make a pot of soup, take a high-stakes business call, and watch a 2-year-old at the same time. You know what happens when you actually try to do that? You either burn your hand […]

A lot of people think that marketing is all about creating new stuff. New ideas, new campaigns, new slogans, new websites… That’s a lot of work, it’s risky, and it’s not always necessary. More often than not, the best way to get better results and to generate more profit is to […]