Catherine’s Blog

December 20, 2017

Simple Everyday Choices Separate Mediocrity From World-Class Success

I recently read a Business Insider article titled “Being incredibly successful comes down to the simple choices you make” by Anthony Moore. There was a lot of scary truth in there. Since it’s the season of New Year Resolutions, I am sharing the article’s key points. The thesis is: if […]
November 9, 2017

“You Look Like Someone Who Likes To Read”

Recently, upon meeting a friend of a friend, the person said to me “You look like someone who likes to read.” I wasn’t sure how to respond to that. The truth is that yeah, I love to read. Information is valuable and I do my best to consume good quality […]
November 9, 2017

How To Attract Your Avatar Client

I attended a Great Legal Marketing mastermind meeting this September. This is a meeting of about 20 law firm owners who have committed themselves to running exceptional law businesses, which are exceptionally profitable, and which enable an exceptional quality of life. That means these owners get home in time for […]
September 19, 2017

Seek Marketing Counsel To Choose Treats, Not Tricks This Halloween

Halloween comes only once a year, but many law firms are “haunted” by lackluster marketing results for months at a time. Don’t let the marketing vultures, naysayers, and ghosts of bad marketing experiences scare you into complacency or inaction this October. The right marketing advisor will help you reach your […]
September 19, 2017

Stand Out With A Unique Selling Proposition

If you look around at law firm advertising in any given marketplace, you’ll likely find a lot of the same. Sure, the images and words vary, but most law firm advertising has some variation of the same old messages: “We’re a full-service law firm.” “We have X years combined experience.” […]