Catherine’s Blog

November 9, 2017

“You Look Like Someone Who Likes To Read”

Recently, upon meeting a friend of a friend, the person said to me “You look like someone who likes to read.” I wasn’t sure how to respond to that. The truth is that yeah, I love to read. Information is valuable and I do my best to consume good quality […]
November 9, 2017

How To Attract Your Avatar Client

I attended a Great Legal Marketing mastermind meeting this September. This is a meeting of about 20 law firm owners who have committed themselves to running exceptional law businesses, which are exceptionally profitable, and which enable an exceptional quality of life. That means these owners get home in time for […]
September 19, 2017

Seek Marketing Counsel To Choose Treats, Not Tricks This Halloween

Halloween comes only once a year, but many law firms are “haunted” by lackluster marketing results for months at a time. Don’t let the marketing vultures, naysayers, and ghosts of bad marketing experiences scare you into complacency or inaction this October. The right marketing advisor will help you reach your […]
September 19, 2017

Stand Out With A Unique Selling Proposition

If you look around at law firm advertising in any given marketplace, you’ll likely find a lot of the same. Sure, the images and words vary, but most law firm advertising has some variation of the same old messages: “We’re a full-service law firm.” “We have X years combined experience.” […]
August 23, 2017

Ever Lose Focus? Here’s How A Written Purpose Statement Can Help

I moved from St. John’s to Halifax at the end of June. I was excited about the move because I lived in Halifax before and enjoyed the city very much. St. John’s is a cool spot, but I was ready for a change. Furthermore, Halifax is going through a fantastic […]