Catherine’s Blog

July 17, 2018

Get Ready For Big Changes In Internet-Marketing

I’m writing this article after returning home from Seattle, WA where I attended my first-ever MozCon. If you’ve never heard of MozCon before, it’s a world-class three-day internet-marketing conference where people who work in Search Engine Optimization (SEO), web development, small business, big business, and agencies congregate to discover the […]
May 30, 2018

How We Nearly Doubled Our Target Intake In 3 Years

I was recently interviewed by Chris Mullins, aka the Phone Sales Doctor for law firms, on her regular broadcast called the Expert Interview Series. One of the questions she asked me was, to what do you attribute the intake growth of Ches Crosbie Barristers? People have asked me this question […]
May 30, 2018

Easy To Do, Easy Not To Do

If I had to choose one book that has had the biggest impact on my day-to-day life, it would be The Slight Edge by Jeff Olson. I recently re-read it. It starts out posing the following question: Take two seemingly similar people and give them both the exact same opportunity. […]
May 30, 2018

In The Hot Seat

I joined a local mastermind group earlier this year… The format of our meetings is different from a previous mastermind group that I participated in. In my previous group, each member had a few minutes to present and ask for advice. In my local group, we evaluate our respective “pressing […]
May 15, 2018

Lessons From The Professor of Harsh Reality

There are a lot of marketing “gurus” out there, but I only like to follow a handful of them. Dan Kennedy, a prolific writer and strategic advisor in the direct-response marketing world, is one of my favourites. Not only is he a brilliant man, he’s entertaining as heck. He’s been […]