Catherine’s Blog

June 6, 2017

Other Lawyers Are Sending Happy Birthday Cards

My birthday was in April. I was pleasantly surprised (and impressed) to receive a birthday card from a lawyer named Van Hardenbergh who practices criminal defence in St. Petersburg, Virginia. Van’s assistant is in the habit of collecting the birthdays of everyone Van knows. Van adds a hand-written, personalized message […]
June 6, 2017

What Do You Stand For?

I think most people are guided by a set of principles. They may not be able to define those principles off the tops of their heads, but certain feelings and actions make sense to and sit well with them, while others do not. People are guided by their principles in […]
June 6, 2017

If I Could Have Advised Myself One Year Ago

Proven Marketing for Professionals is one year old this June. Well, sort of. I actually started the business in March 2016, but I wasn’t “out there” promoting the business until June 2016. To tell you the truth, I kind of forgot to celebrate my one year anniversary in March. It’s […]
April 18, 2017

News Interview Dos & Donts

Earning media through interviews is a great way to gain exposure, establish yourself as an authority, and attract new business, especially if you think to ask the reporter for the video or audio files and upload them to your website. Then your fame lives on for as long as you care to keep the interviews on your […]
April 18, 2017

What Lawyers Can Learn From A Yoga Teacher’s Newsletter

Cheryl Fenk is a Registered Naturotherapist and certified yoga teacher. She also offers relaxation treatments and sells essential oils in St. John’s, Newfoundland and Labrador. Her business is called Embrace Wellness. This March, I was interested and pleasantly surprised to find out that she had a newsletter — a really […]