Catherine’s Blog

April 18, 2017

News Interview Dos & Donts

Earning media through interviews is a great way to gain exposure, establish yourself as an authority, and attract new business, especially if you think to ask the reporter for the video or audio files and upload them to your website. Then your fame lives on for as long as you care to keep the interviews on your […]
April 18, 2017

What Lawyers Can Learn From A Yoga Teacher’s Newsletter

Cheryl Fenk is a Registered Naturotherapist and certified yoga teacher. She also offers relaxation treatments and sells essential oils in St. John’s, Newfoundland and Labrador. Her business is called Embrace Wellness. This March, I was interested and pleasantly surprised to find out that she had a newsletter — a really […]
April 18, 2017

Discover 4 Steps To News Interview Success

Doing an interview and earning free media is a great way to gain exposure, establish yourself as an authority, and attract new business. Part of the challenge is finding an opportunity that enables you to set up an interview. Lawyers who do high-profile cases sometimes have journalists seek them out, but you don’t […]
March 30, 2017

“Should I Be A Sponsor?”

When I was an in-house law firm marketing director, I received an endless number of phone calls regarding sponsorship requests. People called on behalf of sports teams, local associations, musical productions, and all manner of other initiatives. Sometimes they had a connection to our practice area while other times there […]
February 20, 2017

How To Get More Clients Without Compromising Your Professional Reputation Or Commitment To Lawyer Ethics

The Toronto Star recently uncovered dozens of apparent “misleading, confusing or deceptive” advertising practices by Ontario personal injury law firms, which appear to violate the Law Society of Upper Canada’s rules designed to prevent the legal profession from falling into disrepute. The alleged advertising violations include law firms claiming to […]