Catherine’s Blog

Proven Marketing for Professionals is one year old this June. Well, sort of. I actually started the business in March 2016, but I wasn’t “out there” promoting the business until June 2016. To tell you the truth, I kind of forgot to celebrate my one year anniversary in March. It’s […]

Earning media through interviews is a great way to gain exposure, establish yourself as an authority, and attract new business, especially if you think to ask the reporter for the video or audio files and upload them to your website. Then your fame lives on for as long as you care to keep the interviews on your […]

Cheryl Fenk is a Registered Naturotherapist and certified yoga teacher. She also offers relaxation treatments and sells essential oils in St. John’s, Newfoundland and Labrador. Her business is called Embrace Wellness. This March, I was interested and pleasantly surprised to find out that she had a newsletter — a really […]

Doing an interview and earning free media is a great way to gain exposure, establish yourself as an authority, and attract new business. Part of the challenge is finding an opportunity that enables you to set up an interview. Lawyers who do high-profile cases sometimes have journalists seek them out, but you don’t […]

When I was an in-house law firm marketing director, I received an endless number of phone calls regarding sponsorship requests. People called on behalf of sports teams, local associations, musical productions, and all manner of other initiatives. Sometimes they had a connection to our practice area while other times there […]