Catherine’s Blog

Owners who track their law firm marketing usually report that referrals are their primary source of new business. Referrals come from people who know you, like you, and send you cases when given the opportunity. Getting a referral is great news, but they are also a new opportunity. What are […]

If you know anything about me and my marketing programs, you probably know that I’m an advocate of newsletter marketing. Now, I’m not talking about your typical e-newsletter packed with boring legal news. I’m talking about a monthly printed and mailed newsletter that contains entertaining information and almost no legal […]

We don’t always realize the importance of our phone conduct. The truth is, using phone scripts is a critical component of successful marketing. Imagine you’re a solo practitioner and you recently opened your own firm. You have a handful of clients from your previous job and you just paid thousands […]

The Newfoundland Chocolate Company is a family-owned business that does remarkable marketing. Their growth in the last three years is a tribute to their marketing success. For starters, they have expanded from specialty chocolate to gelato. They have expanded services, as now they take online orders, do nation-wide shipping, and […]

Some lawyers find the idea of being reviewed online quite daunting. It’s understandable. You’re basically opening yourself to public criticism, and what if you get a bad review?! However, reviews aren’t as scary as they may seem. Here are four things you should know about reviews: Business owners are all […]