Catherine’s Blog

My last blog post was about my friend Ben Glass and his feeling of moral obligation to help his perfect clients find him. When he started learning about proven marketing strategies and, more importantly, implementing them for Ben Glass Law, the struggle started slipping away. It was replaced by more […]

Two questions: Do you believe you provide excellent legal services? (Hopefully you say yes… If not, marketing is the least of your worries.) Do you believe there are people in your community for whom you would be the best lawyer? (Again, hopefully the answer is yes… you should believe in […]

I created Proven Marketing for Professionals Inc. in February 2016. After I started working with my first couple of clients, I realized I had a marketing consultancy… with no marketing assets! I had to get cracking. I had also planned to publicly launch my business at an upcoming conference. That […]

It’s generally accepted that there are five pillars of marketing. They include web, broadcast, print, direct-mail, and community. Your respective marketing efforts usually belong to one of these pillars. To my mind, there’s a sixth emerging pillar which I call service. But I’m not just talking about giving good service […]

Initial consultations with new clients are always kind of fun. I enjoy talking to people about their goals, peeking inside their marketing systems, and finding creative solutions. But one of my clients with whom I had an initial meeting in the fall was so full of ideas that I didn’t […]