Catherine’s Blog

August 27, 2016

How The New Economy Affects Your Practice

We’re living in the “new economy”. We’re over-stored, there are too many over-lapping brands, everybody already owns too much stuff, and customer service is degrading. In the legal industry, consumers have more options than they’ve ever had before. Many of their options have no clear unique selling points and zero […]
July 12, 2016

What Lawyers Need To Know About Direct Mail

The single biggest objection to direct mail marketing is “it’s too expensive.” If that’s what you think, I must respectfully inform you… you’re thinking about it wrong! The Direct Marketing Association says that marketers and businesses spent more than $50 billion on direct mail in 2011. It also shares that […]
July 6, 2016

Why You Should Stop Advertising Free Consultations And Start Advertising A Free Book

Most advertising for professional practices gives prospects basic information about who he or she is and what he or she does. Whether you’re looking at a website, print ad, radio ad, or web banner, chances are it gives the usual superficial information and nothing more. Moreover, most advertising for professional […]
June 19, 2016

Where Does Social Media Fit Into Law Firm Marketing Priorities?

As an exhibitor at a recent Atlantic Provinces Trial Lawyers Association (APTLA) conference, I had the pleasure of speaking with a number of lawyers about marketing. A common topic that emerged during these conversations was social media. Most agencies and media representatives insist that social media should be a high […]
June 19, 2016

Don’t Be Boring

You may know that I’m an advocate of newsletter marketing to increase law firm referral and repeat business. One of the most common legal newsletter marketing mistakes is that they’re – and please excuse my frankness – boring. The instinct is to chock the newsletter full of legal content. The […]