Catherine’s Blog

February 20, 2017

How To Get More Clients Without Compromising Your Professional Reputation Or Commitment To Lawyer Ethics

The Toronto Star recently uncovered dozens of apparent “misleading, confusing or deceptive” advertising practices by Ontario personal injury law firms, which appear to violate the Law Society of Upper Canada’s rules designed to prevent the legal profession from falling into disrepute. The alleged advertising violations include law firms claiming to […]
September 23, 2016

Anneke’s Masterful Online Review Recipe

Meet Anneke Godlewski. Anneke is the superstar Marketing Director for Charles Boyk Law Offices in Toledo, Ohio. At a recent legal marketing conference, Anneke talked about how the firm had exceeded its goal of 100 Google My Business reviews. Seven months ago they only had eight reviews. Now, reviews are […]
September 22, 2016

Jim’s Newsletter Is “Written For Humans”

Meet Jim Dodson. Jim is a personal injury lawyer in Clearwater, Florida and member of Great Legal Marketing (GLM). GLM is a lawyer-led organization that teaches owners of solo and small firms how to market. In fact, Jim is a member of GLM’s mastermind group which met in National Harbor, Maryland […]
September 13, 2016

Why Testimonials Are One Of The Most Valuable Lawyer Marketing Tools

Using testimonials is akin to capturing a one-time recommendation and broadcasting it to multiply the likelihood of new business. They’re one of the most valuable lawyer marketing tools you can use and the best part is they don’t cost a thing. Consumers want assurance that a business is going to […]
September 13, 2016

How To Get More Referrals With Thank-You Cards

Owners who track their law firm marketing usually report that referrals are their primary source of new business. Referrals come from people who know you, like you, and send you cases when given the opportunity. Getting a referral is great news, but they are also a new opportunity. What are […]