Catherine’s Blog

August 23, 2017

Ever Lose Focus? Here’s How A Written Purpose Statement Can Help

I moved from St. John’s to Halifax at the end of June. I was excited about the move because I lived in Halifax before and enjoyed the city very much. St. John’s is a cool spot, but I was ready for a change. Furthermore, Halifax is going through a fantastic […]
August 23, 2017

How One Small Law Firm Successfully Launched A New Name And Rebranding Campaign

For much of 2017 I was working on a really cool project. I was tasked with planning and executing the name change and rebranding of Ches Crosbie Barristers personal injury law firm. Owner Darlene Russell and long-time associates Pamela Taylor and Jessica Dellow wanted the name and brand to reflect […]
July 27, 2017

An Easier And More Effective Way To Get More Clients

If you’re like most law firm owners, you probably do a bunch of marketing to “get your name out there”. Maybe you have a nice-looking website, you do Search Engine Marketing, and you dabble in social media. Something like that. Are you wondering why, after spending so much time and […]
June 6, 2017

Other Lawyers Are Sending Happy Birthday Cards

My birthday was in April. I was pleasantly surprised (and impressed) to receive a birthday card from a lawyer named Van Hardenbergh who practices criminal defence in St. Petersburg, Virginia. Van’s assistant is in the habit of collecting the birthdays of everyone Van knows. Van adds a hand-written, personalized message […]
June 6, 2017

What Do You Stand For?

I think most people are guided by a set of principles. They may not be able to define those principles off the tops of their heads, but certain feelings and actions make sense to and sit well with them, while others do not. People are guided by their principles in […]