Catherine’s Blog

June 13, 2016

A Cure For CASL

On July 1, 2017, law firms across Canada must change the way they communicate with prospective clients. That’s when Canada’s anti-spam legislation (CASL) gears up enforcement. CASL was created to reduce the amount of unwanted commercial electronic messages (CEMs). Consumers now have protection against poorly managed email marketing, and CASL […]
May 24, 2016

A Special Ingredient In Law Firm Marketing Success

I recently returned home from a Great Legal Marketing mastermind conference. These conferences are a meeting of smart, diligent, and success-minded lawyers across North America. The lawyers at the mastermind level are involved in very advanced legal marketing. Advanced as they may be, they have all built and continue to […]
May 24, 2016

Focus On Your (Marketing) Foundation

My dad introduced me to yoga at a young age. He actually used to teach yoga to me and my friends when we were in junior high school. He was interested in yoga back when it wasn’t cool. (Bear with me – I promise this relates to law firm marketing.) […]