Catherine’s Blog

September 19, 2017

Seek Marketing Counsel To Choose Treats, Not Tricks This Halloween

Halloween comes only once a year, but many law firms are “haunted” by lackluster marketing results for months at a time. Don’t let the marketing vultures, naysayers, and ghosts of bad marketing experiences scare you into complacency or inaction this October. The right marketing advisor will help you reach your […]
September 19, 2017

Stand Out With A Unique Selling Proposition

If you look around at law firm advertising in any given marketplace, you’ll likely find a lot of the same. Sure, the images and words vary, but most law firm advertising has some variation of the same old messages: “We’re a full-service law firm.” “We have X years combined experience.” […]
August 23, 2017

Ever Lose Focus? Here’s How A Written Purpose Statement Can Help

I moved from St. John’s to Halifax at the end of June. I was excited about the move because I lived in Halifax before and enjoyed the city very much. St. John’s is a cool spot, but I was ready for a change. Furthermore, Halifax is going through a fantastic […]
August 23, 2017

How One Small Law Firm Successfully Launched A New Name And Rebranding Campaign

For much of 2017 I was working on a really cool project. I was tasked with planning and executing the name change and rebranding of Ches Crosbie Barristers personal injury law firm. Owner Darlene Russell and long-time associates Pamela Taylor and Jessica Dellow wanted the name and brand to reflect […]
July 27, 2017

An Easier And More Effective Way To Get More Clients

If you’re like most law firm owners, you probably do a bunch of marketing to “get your name out there”. Maybe you have a nice-looking website, you do Search Engine Marketing, and you dabble in social media. Something like that. Are you wondering why, after spending so much time and […]