Catherine’s Blog

The marketing strategies I teach and use are not complicated. In fact, they’re fairly simple. It’s in the implementation of strategy where a lot of people need help… For example, I often hear from business owners that “my marketing doesn’t work” or “I’m trying everything and getting nowhere”. They’re doing […]

There are three words in marketing and advertising that summarize what’s important. They all start with the letter m: market, message, and media. You can focus on them one at a time, in that order… You shouldn’t do anything – no marketing and advertising – until you know exactly who […]

This morning I logged in to Facebook, as I sometimes do, to survey the headlines and general news of the day. I was deeply saddened to learn that Dan Kennedy, a great author and teacher of direct marketing, is soon to exit this world. He is in hospice following several […]

When it comes to marketing and advertising, most professional practices and small businesses in general buy space from third parties to promote themselves. Think about buying air time on a radio station, commercials from a television channel, ad space from a magazine or journal, or billboards from some media company. […]

Everyone has heard of the term work-life balance. It’s a concept that describes the ideal of splitting one’s time and energy between work and personal life. People commonly talk about how difficult it is for professionals in private practice to achieve work-life balance these days. With increased competition and shrinking […]