Catherine’s Blog

April 20, 2019

Listening, Thinking, And Planning Are NOT Enough

For those who don’t know, my father is a lawyer turned politician. I used to be his in-house law firm marketing director. After we increased our target intake by 94%, he sold the practice and I started helping other professionals build their practices — without the risk, hassle, and expense […]
March 20, 2019

The Truth About Social Media

I’m just going to say it: most people don’t understand social media! Most people don’t understand that social media are just media. They are online channels of communication that facilitate immediate engagement. They are channels of communication just like radio, television, phone, email, and direct-mail (for example). And by the […]
March 15, 2019

Writing A Book To Help Build Your Dream Practice

I’d like to tell you a bit about a Prospective Client Interview I had recently… If you’re unfamiliar with the concept of a Prospective Client Interview, it’s an opportunity for me to ask questions to get to know the prospective client and their practice better. By the end of our […]
March 8, 2019

Maybe This World Is The “Crazy” One

I recently finished a book called Educated, which is a memoir by Tara Westover. I can’t stop thinking about it… The author, who is the main character, had an remarkable upbringing. In rural Idaho, she came from a big Mormon family with a strictly patriarchal worldview. Her family felt extreme […]
March 1, 2019

Overnight Successes Don’t Exist!

My friend Ben Glass, owner of Ben Glass Law, recently turned 61. He’s fortunate to be able to look back over the last five years to see some incredible stories. One of these stories is the growth of his ERISA disability work by 4X. Further, he nearly doubled his staff […]