Catherine’s Blog

April 18, 2017

Discover 4 Steps To News Interview Success

Doing an interview and earning free media is a great way to gain exposure, establish yourself as an authority, and attract new business. Part of the challenge is finding an opportunity that enables you to set up an interview. Lawyers who do high-profile cases sometimes have journalists seek them out, but you don’t […]
March 30, 2017

“Should I Be A Sponsor?”

When I was an in-house law firm marketing director, I received an endless number of phone calls regarding sponsorship requests. People called on behalf of sports teams, local associations, musical productions, and all manner of other initiatives. Sometimes they had a connection to our practice area while other times there […]
February 20, 2017

How To Get More Clients Without Compromising Your Professional Reputation Or Commitment To Lawyer Ethics

The Toronto Star recently uncovered dozens of apparent “misleading, confusing or deceptive” advertising practices by Ontario personal injury law firms, which appear to violate the Law Society of Upper Canada’s rules designed to prevent the legal profession from falling into disrepute. The alleged advertising violations include law firms claiming to […]
September 23, 2016

Anneke’s Masterful Online Review Recipe

Meet Anneke Godlewski. Anneke is the superstar Marketing Director for Charles Boyk Law Offices in Toledo, Ohio. At a recent legal marketing conference, Anneke talked about how the firm had exceeded its goal of 100 Google My Business reviews. Seven months ago they only had eight reviews. Now, reviews are […]
September 22, 2016

Jim’s Newsletter Is “Written For Humans”

Meet Jim Dodson. Jim is a personal injury lawyer in Clearwater, Florida and member of Great Legal Marketing (GLM). GLM is a lawyer-led organization that teaches owners of solo and small firms how to market. In fact, Jim is a member of GLM’s mastermind group which met in National Harbor, Maryland […]