Catherine’s Blog

September 13, 2016

Why Testimonials Are One Of The Most Valuable Lawyer Marketing Tools

Using testimonials is akin to capturing a one-time recommendation and broadcasting it to multiply the likelihood of new business. They’re one of the most valuable lawyer marketing tools you can use and the best part is they don’t cost a thing. Consumers want assurance that a business is going to […]
September 13, 2016

How To Get More Referrals With Thank-You Cards

Owners who track their law firm marketing usually report that referrals are their primary source of new business. Referrals come from people who know you, like you, and send you cases when given the opportunity. Getting a referral is great news, but they are also a new opportunity. What are […]
September 13, 2016

How To Start Your Newsletter Mailing List

If you know anything about me and my marketing programs, you know that I’m an advocate of newsletter marketing. Now, I’m not talking about your typical newsletter packed with boring industry news. I’m talking about a consistent fun-to-read newsletter (entertaining information and almost no industry content). This is the kind […]
September 13, 2016

Why Your Law Firm Should Use Phone Scripts

We don’t always realize the importance of our phone conduct. The truth is, using phone scripts is a critical component of successful marketing. Imagine you’re a solo practitioner and you recently opened your own firm. You have a handful of clients from your previous job and you just paid thousands […]
August 29, 2016

Using Trends And Celebrity Power In Your Marketing

The Newfoundland Chocolate Company is a family-owned business that does remarkable marketing. Their growth in the last three years is a tribute to their marketing success. For starters, they have expanded from specialty chocolate to gelato. They have expanded services, as now they take online orders, do nation-wide shipping, and […]