Catherine’s Blog

Some lawyers find the idea of being reviewed online quite daunting. It’s understandable. You’re basically opening yourself to public criticism, and what if you get a bad review?! However, reviews aren’t as scary as they may seem. Here are four things you should know about reviews: Business owners are all […]

Lawyers often ask me whether they should do online reviews. My answer is yes, and the reasons are threefold. First, we’re living in a “new economy”, which is basically a new landscape in which the consumer demands specialized products and services along with extraordinary experiences. Business owners, including lawyers, must […]

We’re living in the “new economy”. We’re over-stored, there are too many over-lapping brands, everybody already owns too much stuff, and customer service is degrading. In the legal industry, consumers have more options than they’ve ever had before. Many of their options have no clear unique selling points and zero […]

Most advertising for professional practices gives basic information about the business and what it does. Whether it’s a print ad, radio ad, or web banner, advertising tends to give the usual superficial information and nothing more. Moreover, most advertising for professional practices uses the exact same, single call-to-action. In the […]