Catherine’s Blog

August 27, 2016

4 Reasons Why Online Reviews Aren’t That Scary

Some lawyers find the idea of being reviewed online quite daunting. It’s understandable. You’re basically opening yourself to public criticism, and what if you get a bad review?! However, reviews aren’t as scary as they may seem. Here are four things you should know about reviews: Business owners are all […]
August 27, 2016

3 Reasons Why You Should Do Online Reviews

Lawyers often ask me whether they should do online reviews. My answer is yes, and the reasons are threefold. First, we’re living in a “new economy”, which is basically a new landscape in which the consumer demands specialized products and services along with extraordinary experiences. Business owners, including lawyers, must […]
August 27, 2016

How The New Economy Affects Your Practice

We’re living in the “new economy”. We’re over-stored, there are too many over-lapping brands, everybody already owns too much stuff, and customer service is degrading. In the legal industry, consumers have more options than they’ve ever had before. Many of their options have no clear unique selling points and zero […]
July 12, 2016

What Lawyers Need To Know About Direct Mail

The single biggest objection to direct mail marketing is “it’s too expensive.” If that’s what you think, I must respectfully inform you… you’re thinking about it wrong! The Direct Marketing Association says that marketers and businesses spent more than $50 billion on direct mail in 2011. It also shares that […]
July 6, 2016

Stop Advertising Free Consultations And Start Advertising A Free Report

Most advertising for professional practices gives basic information about the business and what it does. Whether it’s a print ad, radio ad, or web banner, advertising tends to give the usual superficial information and nothing more. Moreover, most advertising for professional practices uses the exact same, single call-to-action. In the […]