Catherine’s Blog

June 19, 2016

Where Does Social Media Fit Into Law Firm Marketing Priorities?

As an exhibitor at a recent Atlantic Provinces Trial Lawyers Association (APTLA) conference, I had the pleasure of speaking with a number of lawyers about marketing. A common topic that emerged during these conversations was social media. Most agencies and media representatives insist that social media should be a high […]
June 19, 2016

Don’t Be Boring

You may know that I’m an advocate of newsletter marketing to increase law firm referral and repeat business. One of the most common legal newsletter marketing mistakes is that they’re – and please excuse my frankness – boring. The instinct is to chock the newsletter full of legal content. The […]
June 13, 2016

A Cure For CASL

On July 1, 2017, professional practices across Canada must change the way they communicate with prospective clients. That’s when Canada’s anti-spam legislation (CASL) gears up enforcement. CASL was created to reduce the amount of unwanted commercial electronic messages (CEMs). Consumers now have protection against poorly managed email marketing, and CASL […]
May 24, 2016

A Special Ingredient In Law Firm Marketing Success

I recently returned home from a Great Legal Marketing mastermind conference. These conferences are a meeting of smart, diligent, and success-minded lawyers across North America. The lawyers at the mastermind level are involved in very advanced legal marketing. Advanced as they may be, they have all built and continue to […]
May 24, 2016

Focus On Your (Marketing) Foundation

My dad introduced me to yoga at a young age. He actually used to teach yoga to me and my friends when we were in junior high school. He was interested in yoga back when it wasn’t cool. (Bear with me – I promise this relates to law firm marketing.) […]