Catherine’s Blog

March 1, 2019

Overnight Successes Don’t Exist!

My friend Ben Glass, owner of Ben Glass Law, recently turned 61. He’s fortunate to be able to look back over the last five years to see some incredible stories. One of these stories is the growth of his ERISA disability work by 4X. Further, he nearly doubled his staff […]
February 12, 2019

Amplify A Memorable Message

I don’t have to tell you that there’s a lot of advertising on the go. Someone who wants to ramp up their presence might ask themselves, “How am I supposed to get noticed amongst all of this chatter?” Great question! It’s hard to stand out, and there are a whole […]
January 31, 2019

How Is Big Firm Marketing Different From Small Firm Marketing?

“Is the type of marketing you do for big firms different from the type of marketing you do for small firms?” I was doing a Prospective Client Interview earlier this week when the prospective client posed this query. What a great question! I didn’t have my thoughts quite organized the […]
January 24, 2019

Here Are My Realms

In a previous blog article, I shared my friend Ben Glass’ practice on how to maintain happiness. Happiness has to do with living a full life with varied roles, or “realms” according to Ben. Some of Ben’s realms include being a father to nine kids, loving spouse, team leader, soccer […]
January 10, 2019

Marketing Lessons From A Local Farmer’s Market Conflict

I recently read a CBC article about my hometown of St. John’s, Newfoundland and Labrador. I find it so ridiculous that I had to share the details. Basically, there’s a woman who started the Night Market in St. John’s last year. She attracted local food and craft vendors every Thursday […]