Catherine’s Blog

October 6, 2019

Marketing Principles To Bring Clarity

Do you ever get confused about the whole marketing thing? I mean, everyone and their dog thinks they can do marketing. And they’re all going around telling you what to do. “Social media!” “Funnels!” “Pay-per-click advertising!” Wouldn’t it be great if you could cut through all the noise to find […]
October 6, 2019

My Complete, No-Holds-Barred Story

I have several new readers here, so I thought it would be a good idea to properly introduce myself. And when I say properly introduce myself, I’m going to give you my complete, no-holds-barred story. It’s a bit scary to put it all out there, but hey, we all have […]
October 6, 2019

Six Things To Know About Google In 2020

I recently attended a great conference in Virginia put off by my friend Ben Glass. This was a three-day event that featured presentations from various experts related to practice-building. A few of the presentations were about websites and online marketing. The expert speakers included folks like Charley Mann and Tifiny […]
September 30, 2019

What Tolkein Teaches About Telling A Story

John and I took our honeymoon in Italy this September. We went to Rome first, followed by Capri, Positano, and back to Rome before flying home. I watched a few movies on my flight home. It’s a good way to pass the time on a nine-hour flight. One of the […]
September 25, 2019

Do What You Say You’ll Do

Election season is upon us. The federal parties have been preparing for this. They’ve put a lot of resources into identifying their target voters, refining their messages, and optimizing their communication platforms. In my family home, politics is often the subject of dinner time conversation. It’s not just because there […]