Catherine’s Blog

November 29, 2018

The Brand Called YOU

Here’s The Problem One of the biggest problems with the majority marketing for professional practices is that it’s boring.  Don’t get me wrong – to create compelling marketing isn’t exactly a walk in the park when you want to maintain a professional image and your regulating body has a list […]
November 20, 2018

Marketing Lessons From A Broken Engagement Ring

I moved to Halifax for love in the summer of 2017. In April of this 2018, my boyfriend proposed. I have to admit, I knew it was coming. John and I talked about getting married. We were even referred to a jeweler. The thing is, we had issues with the […]
November 12, 2018

Live Life By Design

I’m inspired. I’m recently home from an information-marketing conference organized by No B.S. Inner Circle, formerly known as GKIC. This conference attracts people from all over the world and many of them are wildly successful, owning one or more seven or eight-figure businesses. My friend Ben Glass was there. He […]
November 12, 2018

Trends You Should Know About

I’m writing to you from the No B.S. Inner Circle Info-Marketing and Info-First Summit in Chicago. This is a world-renowned conference for small and agile business owners who grow their businesses to new heights using education-based principles and practices. I was invited to attend by my friend and graphic artist […]
November 1, 2018

Ethically Attract Your Ideal Clients And Grow Your Practice To Fit Your Life

Earlier this year, students at Dalhousie University’s school of law invited me to speak with them about practice-building. Yesterday, I gave my talk titled “How to ethically attract your ideal clients and grow your practice to fit your life”. Cool. So, What Happened? I explained at the outset that law […]