Catherine’s Blog

October 28, 2018

What Are You Selling? (It’s Not What You Think)

I met with my mastermind group last week. As always, we had several productive discussions. One of these discussions was about “what are you selling?”, and it’s not what you think it is. One of the women in my group creates custom lighting that looks like artwork. She is not […]
September 24, 2018

A Story Of Triumph (And Outside-The-Box Marketing)

Every day last week, I knocked on doors in rain and near-freezing temperatures. Every night, I got too few hours of sleep. But I’d do it again in a heartbeat. You see, I traveled to St. John’s, Newfoundland (aka the edge of the earth) to help lawyer Ches Crosbie (aka […]
August 28, 2018

Your 10-Point Lawyer Marketing Checklist

Most of the lawyers I know have one of two mindsets when it comes to marketing. Lawyers with the first mindset believe that if they keep doing good work, clients will come. When they have adequate revenue, they look around and think to themselves, “If everyone else is using billboards and […]
July 26, 2018

A Quick-Start Guide To Getting Reviews

Consumer reviews aren’t going away. In fact, they’re becoming more important. For example, your findability on the internet is largely influenced by your number of positive reviews. Furthermore, in our New Economy where so many businesses, products, and services look and sound the same, we can rely on consumer experiences […]
July 17, 2018

This Politician’s Marketing Priorities May Surprise You, But They’re Bang On!

My dad has always been motivated to make a meaningful difference in people’s lives. A few short years into his law practice he helped his first personal injury client. She was a young girl who was struck by a vehicle while riding her bicycle and suffered from traumatic brain injury […]