Catherine’s Blog

September 30, 2019

What Tolkein Teaches About Telling A Story

John and I took our honeymoon in Italy this September. We went to Rome first, followed by Capri, Positano, and back to Rome before flying home. I watched a few movies on my flight home. It’s a good way to pass the time on a nine-hour flight. One of the […]
September 25, 2019

Do What You Say You’ll Do

Election season is upon us. The federal parties have been preparing for this. They’ve put a lot of resources into identifying their target voters, refining their messages, and optimizing their communication platforms. In my family home, politics is often the subject of dinner time conversation. It’s not just because there […]
September 25, 2019

It’s Not Always The What, But The How

The marketing strategies I teach and use are not complicated. In fact, they’re fairly simple. It’s in the implementation of strategy where a lot of people need help… For example, I often hear from business owners that “my marketing doesn’t work” or “I’m trying everything and getting nowhere”. They’re doing […]
September 10, 2019

The Three M-Words In Marketing And Advertising

There are three words in marketing and advertising that summarize what’s important. They all start with the letter m: market, message, and media. You can focus on them one at a time, in that order… You shouldn’t do anything – no marketing and advertising – until you know exactly who […]
August 22, 2019

Sad Times Are Not Without Insights

This morning I logged in to Facebook, as I sometimes do, to survey the headlines and general news of the day. I was deeply saddened to learn that Dan Kennedy, a great author and teacher of direct marketing, is soon to exit this world. He is in hospice following several […]