Catherine’s Blog

January 2, 2019

A Worthy New Year Resolution

New Year Resolutions are a funny thing. Often, we think of them as goals – something to achieve for a moment in time.  Eat clean. Run a marathon. Visit Tuscany… Then what? It’s great to achieve goals, but unless they’re designed as building blocks for a sustainable big picture, they’re […]
January 2, 2019

What’s your PURPOSE?

I’ve mentioned before that I’m a member of a local mastermind group. The facilitator actually calls it a “growth acceleration program”, which is a better term for this group. The thing is, in order to accelerate your business growth, you have to know the PURPOSE of your business. In other […]
December 13, 2018

Big News For Professionals!

Boy, a lot has happened in the last few years… Here’s The Story About six years ago, I started working at Ches Crosbie Barristers. In the three years that I was Marketing Director, we increased our target intake by 94%, enabling my employer (aka my father) to sell his practice. […]
November 29, 2018

The Brand Called YOU

Here’s The Problem One of the biggest problems with the majority marketing for professional practices is that it’s boring.  Don’t get me wrong – to create compelling marketing isn’t exactly a walk in the park when you want to maintain a professional image and your regulating body has a list […]
November 20, 2018

Marketing Lessons From A Broken Engagement Ring

I moved to Halifax for love in the summer of 2017. In April of this 2018, my boyfriend proposed. I have to admit, I knew it was coming. John and I talked about getting married. We were even referred to a jeweler. The thing is, we had issues with the […]