Catherine’s Blog

January 31, 2019

How Is Big Firm Marketing Different From Small Firm Marketing?

“Is the type of marketing you do for big firms different from the type of marketing you do for small firms?” I was doing a Prospective Client Interview earlier this week when the prospective client posed this query. What a great question! I didn’t have my thoughts quite organized the […]
January 24, 2019

Here Are My Realms

In a previous blog article, I shared my friend Ben Glass’ practice on how to maintain happiness. Happiness has to do with living a full life with varied roles, or “realms” according to Ben. Some of Ben’s realms include being a father to nine kids, loving spouse, team leader, soccer […]
January 10, 2019

Marketing Lessons From A Local Farmer’s Market Conflict

I recently read a CBC article about my hometown of St. John’s, Newfoundland and Labrador. I find it so ridiculous that I had to share the details. Basically, there’s a woman who started the Night Market in St. John’s last year. She attracted local food and craft vendors every Thursday […]
January 2, 2019

What Are Your Realms?

I recently read a great article written by my friend Ben Glass. Basically, it’s about how to be happy. Many years ago, Ben struggled to build his law practice. After discovering and applying proven marketing, he has built two incredible businesses which enable him to provide more than enough emotional […]
January 2, 2019

A Worthy New Year Resolution

New Year Resolutions are a funny thing. Often, we think of them as goals – something to achieve for a moment in time.  Eat clean. Run a marathon. Visit Tuscany… Then what? It’s great to achieve goals, but unless they’re designed as building blocks for a sustainable big picture, they’re […]