Catherine’s Blog

The idea of sharing your story – the narrative around why and how you came to do what you do – can make some people uncomfortable. You might think that your story is cliché; that it’s not very interesting; that it’s too personal to share in your marketing. Whatever it […]

On the recommendation of my soon-to-be father in law, I recently read Robert Ringer’s book, Winning through Intimidation: How to Be the Victor, Not the Victim, in Business and Life. This classic New York Times #1 Bestseller has captivated millions of readers worldwide. I can see why. What a great […]

For those who don’t know, my father is a lawyer turned politician. I used to be his in-house law firm marketing director. After we increased our target intake by 94%, he sold the practice and I started helping other professionals build their practices — without the risk, hassle, and expense […]

I’m just going to say it: most people don’t understand social media! Most people don’t understand that social media are just media. They are online channels of communication that facilitate immediate engagement. They are channels of communication just like radio, television, phone, email, and direct-mail (for example). And by the […]

I’d like to tell you a bit about a Prospective Client Interview I had recently… If you’re unfamiliar with the concept of a Prospective Client Interview, it’s an opportunity for me to ask questions to get to know the prospective client and their practice better. By the end of our […]