Catherine’s Blog

My last blog post told you about a lawyer event I attended some time ago, and my disappointment with advice given to “put your head down and work harder if you want to get ahead”. Of course you need to work hard to build a profitable practice, but there’s more […]

I attended a lawyer event somewhat recently. There were various speakers discussing a multitude of topics, but naturally, a couple of “take-home messages” stood out. I have to admit I was… disappointed. You see, one of these messages was, “If you want to get ahead, you just have to put […]

I flew to St. John’s, Newfoundland recently to attend the Progressive Conservative Party’s Leadership Convention. I’m thrilled to share that my dad was announced the new leader of the PC Party! Boy oh boy, it was a long campaign. Our team worked at this for about a year and a […]

You’ve decided to invest in radio advertising for your law practice. You found a radio station which speaks to your target market, and you even have an idea of how much time you need for your commercial. The contract is signed. Now what? The station will probably offer to write […]

I started getting hands-on with radio advertising about six years ago when I was working for my father’s law firm. You see, I had been working at a marketing and communications agency when my father offered me the position of Marketing Director at his boutique personal injury law firm, Ches […]