Catherine’s Blog

January 2, 2019

A Worthy New Year Resolution

New Year Resolutions are a funny thing. Often, we think of them as goals – something to achieve for a moment in time.  Eat clean. Run a marathon. Visit Tuscany… Then what? It’s great to achieve goals, but unless they’re designed as building blocks for a sustainable big picture, they’re […]
January 2, 2019

What’s your PURPOSE?

I’ve mentioned before that I’m a member of a local growth accelerator program. The thing is, in order to accelerate your business growth, you have to know the PURPOSE of your business. In other words, you have to know why your business exists and how it is meaningful to clients or […]
December 13, 2018

Big News For Professionals!

Boy, a lot has happened in the last few years… Here’s The Story About six years ago, I started working at Ches Crosbie Barristers. In the three years that I was Marketing Director, we increased our target intake by 94%, enabling my employer (aka my father) to sell his practice. […]
November 29, 2018

The Brand Called YOU

Here’s The Problem One of the biggest problems with the majority marketing for professional practices is that it’s boring.  Don’t get me wrong – to create compelling marketing isn’t exactly a walk in the park when you want to maintain a professional image and your regulating body has a list […]
November 20, 2018

Marketing Lessons From A Broken Engagement Ring

I moved to Halifax for love in the summer of 2017. In April of this 2018, my boyfriend proposed. I have to admit, I knew it was coming. John and I talked about getting married. We were even referred to a jeweler. The thing is, we had issues with the […]