Catherine’s Blog

May 3, 2018

How To Create A Radio Commercial That Works

You’ve decided to invest in radio advertising for your law practice. You found a radio station which speaks to your target market, and you even have an idea of how much time you need for your commercial. The contract is signed. Now what? The station will probably offer to write […]
May 1, 2018

Don’t Make These Three Mistakes In Your Radio Advertising

I started getting hands-on with radio advertising about six years ago when I was working for my father’s law firm. You see, I had been working at a marketing and communications agency when my father offered me the position of Marketing Director at his boutique personal injury law firm, Ches […]
April 17, 2018

What Lawyers Can Learn From Political Marketing

My dad is running to be leader of a major political party in Newfoundland and Labrador. Naturally, I’ve been helping out his campaign with political marketing. I must admit it’s been an eye-opening experience… You see, my dad is a great candidate. He’s one of the few people who is […]
April 17, 2018

This Story Shows That You CAN Have It All

I’m fortunate to have a few trusted advisers in my life. A few weeks ago, I was out for coffee with one of them, a woman named Janet… Janet is from a small town in the Atlantic provinces. After graduating from high school, she got a secretary’s certificate and started […]
March 13, 2018

Don’t Make The Mistake Of Having A Lackluster Message

Someone recently asked me, “What’s the biggest lawyer marketing mistake you see?” That’s a difficult question to answer because truth be told, there are a lot of mistakes. However, one marketing oversight that seems to stand out is having a lackluster message… Usually when people decide to market their practices, […]