Newsletter Marketing

A consistent and fun-to-read newsletter is one of the most valuable systems you can implement in your professional practice. Below you’ll discover the top five reasons to send newsletters to people who know, like, and trust you. You’ll also discover why professionals like you love my Easy Newsletter Program.

 

Top Five Reasons To Send Newsletters

mail box

  1. You get more referrals and quality intake. Professionals agree that referrals are the best type of new business. A great newsletter keeps you top mind and turns clients or patients into raving fans. You get more inquiries and accept only the most profitable and gratifying business.
  2. You get more repeat clients and patients. Many people have no immediate need to revisit a professional practice until a life event thrusts them back into your world. Doing an interesting newsletter ensures that former clients and patients remember and come back to you.
  3. You have stronger client or patient loyalty. With almost no work on your part, a newsletter puts you in regular contact with those who already know, like, and trust you – even when you have no news specifically for them. Not only does this foster stronger loyalty, you have fewer client or patient management hassles
  4. It helps build your brand. Your brand is the complex network of emotions that you represent in the minds of others. A newsletter helps you develop that network with consistent communication, always leaving readers with a great impression.
  5. NOT doing a newsletter is money lost. Most professionals fail to leverage their most valuable asset – the relationships they’ve already created. Not maintaining your relationships is to ignore the highest return on investment that you can make in your practice’s future.

 

What Makes Our Newsletter Program Different…

Political marketing newsletter

First, we offer both email and printed newsletter options. Doing an e-newsletter is a good way to start newsletter marketing because it’s less expensive. However, printed and mailed newsletters tend to generate a higher return on investment. In an ideal world, you’d do both. Either way, professionals who use our Newsletter Program earn back what they spend and much more in referrals.

Second, the truth is, most professional practice newsletters are boring. They use technical language and talk about industry developments that most people don’t care about. Our newsletters are fun-to-read because they contain human-interest material like recipes, quotes, and stories. Recipients look forward to opening and reading our newsletters.

Third, some professionals attempt to do their own newsletters, but those who use our Newsletter Program love how easy it is to send a quality product every time. All you have to do is provide one short article for each newsletter to give it a personal touch. Everything else is done-for-you including the content, design, printing, and mailing.

 

Learn More About Our Easy Newsletter Program

Email Hello@CatherineCrosbie.com to get the details on how the Easy Newsletter Program works, our 100% guarantee, and how to get started.

P.S. Click here to sign up for our very own printed and mailed newsletter.

 

Catherine Crosbie is a marketing professional of amazing character and resource. She is creative, thoughtful, and well organized in approaching any marketing situation. Her skills are evident in the follow through she provides to clients and customers containing that personal touch that keeps people feeling like they are valued in their relationship with the lawyer. This is not an easy feat. Any law firm would benefit from her experience, creativity, and unbridled passion for marketing.
Rachel Campbell
Marketing Director / The Grossman Law Firm