Free Audio Download

The Smart Lawyer's Guide To Radio Advertising

If you’re curious about expanding your media presence through radio ads, this free offer is for you.

And if you aren’t curious about radio just yet, this informational audio clip will help you decide whether radio is the next big opportunity for your advertising

During this live event, Great Legal Marketing's Chief Marketing Officer Charley Mann interviewed me on how to make radio advertising work for law firms. This one-hour long call is packed with insight into how smart lawyers use radio to their advantage. It includes:

  • The story of how I first became hands-on with radio advertising
  • Important things to consider BEFORE you sign a contract for radio advertising (you don't want to end up with a deal that doesn't work for you)
  • Why it's a BAD idea to let the media representative from your station write your commercials
  • My four-part formula for high-performing radio commercials (it has never failed me!)
  • A full reading of one of the radio commercials I created for the law firm where I was the in-house marketing director
  • An amazing radio idea for anyone preparing to change their firm name or re-brand
  • Other useful tips about how to create effective radio ads

Members of Great Legal Marketing paid to attend this live call, but I'm giving you the chance to get all this valuable information for free. To download your free recording instantly, enter your contact information in the web form below.

By the way, Proven Marketing for Professionals Inc. values privacy and promises to keep your email address safe.


Ben Glass of Great Legal Marketing likes to say he values his newsletter a close second to his licence to practice law. Until Catherine Crosbie took over my newsletter years ago, I did it myself – and let's face it, newsletters are fun but not the best and highest use of a senior lawyer's time. Catherine makes the newsletter something people want to read, gets it out on time, and frees me to seek justice for clients and make more money. It keeps us top of mind for thousands of followers, ensures repeat and referral business, and keeps attracting our ideal client--a recipe for success, and Catherine Crosbie is the executive chef!
Ches Crosbie QC
Owner / Patient Injury Law