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July 12, 2016

What Lawyers Need To Know About Direct Mail

The single biggest objection to direct mail marketing is “it’s too expensive.” If that’s what you think, I must respectfully inform you… you’re thinking about it wrong! The Direct Marketing Association says that marketers and businesses spent more than $50 billion on direct mail in 2011. It also shares that […]
May 24, 2016

A Special Ingredient In Law Firm Marketing Success

I recently returned home from a Great Legal Marketing mastermind conference. These conferences are a meeting of smart, diligent, and success-minded lawyers across North America. The lawyers at the mastermind level are involved in very advanced legal marketing. Advanced as they may be, they have all built and continue to […]